This rebrand has been in my head for quite some time, but I didn't know how to mold all my ideas and desires into something that made visual sense. It's kind of like planning a wedding for the first time. You have all these visions of what you want the day to look like, but bringing it all together is where the real art comes in. Oh Honey Paper Co. took all my crazy ideas and somehow made all the dreams I had for my brand come true. I literally cried when I saw the mood board for the first time. I feel like this brand is a reflection of my art + my heart and I am so excited to share it with the world! Megan, I can't thank you enough for creating XO's new brand identity.
Behind the brand:
My great great grandparents were born and raised in Sweden. I have always admired Swedish traditions and the way they view life. Growing up, my grandma kept dala horses around the house and they bring back such fond memories of the times we spent with family. The first styled shoot I ever did for XO was based off of a Swedish Christmas tradition, and we also used tiny wooden dala horses as place cards. The architecture in Sweden is so vibrant and colorful. The colors used in my brand are all colors you will see all over my house. I wanted this brand to feel like an outward portrayal of my heart and all the things I love so much: tradition, family heritage, flowers and my babies of course!